
The powers to be in the Monarch Mountain Project are not satisfied with the results happening up here on the mesa overlooking Morelia, or so the birdies tell me. They contracted a Spanish consulting firm to find a way to boost sales of the gated communities that are taking over the cow pastures up here near Jesus Del Monte.
So what do you think a Spanish consulting firm would come up with? "Monarcas" is too common for the upper crust that we are looking for up here (sarcasm interjected). Heaven forbid, taxis, tacos stands, soccer teams, all have this commoner's name "Monarca". We must name it after something mucho mas cavalier....say, a Spanish wine, ..yeah, who'da thunk it! Never mind that Michoacan is the winter home to the fluttering insect with the regal name.
So, after thousands of pesos spent on name buildup on the radio, etc. , this project has morphed from the Monarch Mountain project, (aka "Montana Monarca"), equally regal and easily remembered in both languages, to become known as "Altozano". Just reposition the Os and the As in that name, and you can become as confused as I.
I am sure that a looming recession and huge housing downturn in North America had as much to do with any slowdown here, then the name, but who am I to opine. On to the changes that have taken place since my last posting, much more than name changes.
The Pope's blessingThe traffic circle, or to us New Englanders: "Rotary" has a new statue, of the travelling Pope, Juan Pablo II. Most new businesses in Mexico make sure they have a priest come in to bless the establishment at its opening, not here in "Altozano" we have boulevards and statues honoring the late Pope.